Reported by 3 outlets
The story so far
AI summary of the reporting below · Updated · How we work
Samsung is aiming to hold its Ultra tier at around 18 million units, while carving out about 7 or 8 million units from its customary 35 million unit total to supply the new Pro device. [2][3]
The Galaxy S27 Pro is slated to arrive as a fourth option in the family, incorporating features traditionally exclusive to the Ultra, such as a matching aesthetic and Privacy Display technology. It will skip the integrated S Pen to hit a lower price tier than the Ultra. [2][3]
The strategic pivot comes as Samsung responds to rising component costs by relying on the healthier profit margins of higher-tier devices. Industry demand has consistently rewarded the brand's upscale hardware, with the Galaxy S26 Ultra ranking as the best-selling Android smartphone in the second quarter of 2026. [2][3]
Samsung is teeing up to kick off 2027 with an all-new lineup of flagship smartphones, and despite rising prices at your local Best Buy, the brand is still hedging that you’re going to pony up for the most premium model available.
via 9to5Google
Samsung is focusing more on its more expensive offerings in the Galaxy S27 series, as a report claims production volumes have shifted. Pricing for the upcoming phones is unclear, but they are expected to start at $900 for the base model and $1,400 for the Ultra.
via Notebookcheck