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Apple is projected to ship 1.2 million to 1.5 million units of its new touchscreen MacBook Pro in 2027, according to research firm TrendForce. The newly announced laptop features a tandem OLED touchscreen with PROLED XDR, marking Apple's entry into the OLED laptop sector. The 14-inch model carries a premium starting price of US$2,899, and Apple plans to continue selling existing Mini-LED versions alongside it. [1][2]
The display relies on two stacked OLED layers to boost brightness while preserving contrast and energy efficiency. Samsung Display serves as the exclusive panel supplier for the 254-ppi screens, using Phase 1 of its G8.6 A6 production line in Asan, South Korea. Due to demanding manufacturing costs and yield hurdles, competing display makers LG Display, BOE, and TCL CSOT are instead focusing on qualifying for an OLED MacBook Air expected to arrive in 2029. [1][2]
While Windows manufacturers like Lenovo, HP, and ASUS have driven OLED laptops across varying price tiers, TrendForce anticipates Apple's entry will accelerate broader industry adoption. [1][2]
A new report from TrendForce explores Apple’s impact on the OLED notebook market following the launch of its first touchscreen MacBook Pro, and the company’s own shipment prospects for 2027. Here are the details.
via 9to5Mac
Apple’s first OLED MacBook Pro could give OLED laptops a major boost: TrendForce expects global shipments to grow more than 40 % next year. Researchers expect the new MacBook Pro to ship up to 1.5 million units in 2027, while Samsung Display stands to benefit from its exclusive role as the panel supplier.
via Notebookcheck