Apple adds touchscreens and PROLED XDR displays to redesigned MacBook Pro lineup

Apple has officially brought touch support and OLED technology to its laptop lineup, unveiling redesigned 14-inch and 16-inch MacBook Pro models equipped with "PROLED XDR" displays. The premium notebooks feature updated speaker systems, lighter chassis designs, and steeper price tags, starting at $2,899 for the 14-inch model and $3,399 for the 16-inch version. [1][2]

The addition marks a significant shift away from the company's long-standing refusal to adopt touchscreen laptops. Greg Joswiak, Apple's senior vice president of worldwide marketing, explained that a younger generation of creators now naturally expects touch capabilities. Johny Srouji, Apple's chief hardware officer, noted that advancements in display technology, custom silicon, and software architecture finally met the company's internal standards. [1]

Analysts note that Apple is using the feature to build a higher-tier pro segment within a mature market. While touchscreens have long been common on Windows PCs and Chromebooks, their arrival on the Mac remains confined to Apple's most expensive laptops, meaning broader adoption across consumer models like the MacBook Air will likely take more time. [1]