Apple equips the MacBook Pro with an OLED touchscreen starting at $2,899

Apple has introduced touchscreen support to the Mac lineup with the MacBook Pro with PROLED XDR Display, ending years of resistance to the feature. The new laptop starts at $2,899 for a 14-inch model and can reach $14,549 when fully configured as a 16-inch version. Pre-orders are open now, and retail availability begins on November 6. [1][2][3]

Apple executives emphasize that touch is meant to complement rather than replace the keyboard and trackpad. Hardware changes include an anti-reflective screen coating that Apple says will not need extra cleaning, a redesigned thermal architecture to keep the display comfortable to touch, and a reinforced hinge to stabilize the screen. The machine does not support the Apple Pencil or fold into a tablet form factor. It also features an updated sound system, a lighter chassis that sheds roughly a pound, and the return of an illuminated Apple logo. [1][2][3]

The release marks a broader shift in Apple’s laptop strategy, stretching its lineup from the budget $699 MacBook Neo to an ultra-luxury flagship. According to marketing chief Greg Joswiak, growing demand from professional users and younger creators helped prompt the addition of touch capabilities. [1][2]