Whoop adds direct social network to let subscribers share intimate health metrics

Fitness tracking company Whoop has launched a new social network named Whoop Humans, letting members share health metrics, workouts, and milestones directly with friends and family. The feature began rolling out inside the Whoop app on November 12 and is included across all subscription tiers at no extra charge. [1][3]

The platform functions on an opt-in basis, allowing users to select which contacts see statistics such as recovery, strain, sleep, and workouts. Members can activate a "stealth mode" to temporarily stop sharing without altering their preferences, and activities designated as sensitive are kept private by default. Chief executive Will Ahmed stated that medical records and health alerts will not be shared at all, and that Whoop does not sell, license, or monetize customer data. [1][3]

The release reflects Whoop's broader expansion into personal and medical wellness as it competes against rivals like Oura and potential entrants such as Apple. [3]