Reported by 2 outlets
The story so far
AI summary of the reporting below · Updated · How we work
Toyota is resurrecting its Scion badge as an experimental mobility incubator called Scion by Toyota, kicking off the initiative with an authentic Japanese-style kei truck dubbed the Kei-01. The vehicle will be manufactured in the United States at Toyota's facility in Princeton, Indiana, which already builds the Highlander, Grand Highlander, Sienna Hybrid, and Lexus TX. [1][2]
To accommodate the new vehicle, Toyota is investing $34 million to upgrade production and logistics infrastructure and set up assembly operations at the Indiana plant. The project is projected to add roughly 50 jobs at the site. [1]
The project taps into rising demand for compact utility vehicles that comply with Japan's light vehicle standards. More than 30,000 used kei trucks have arrived in the US since 2020, with imports continuing at an annual pace of about 7,500 units. [2]
The Kei-01 will be built at Toyota's factory in Princeton, Indiana, which currently assembles the Highlander, Grand Highlander, Sienna Hybrid, and Lexus TX. Toyota is investing $34 million to establish new assembly operations and upgrade production and logistics infrastructure at the plant, which is expected to add around 50 new jobs.
via TechSpot
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying…
via The Verge