Reported by 2 outlets

Masahiro Sakurai predicts generative software will flood storefronts with unoriginal and unprofitable titles

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Super Smash Bros. director Masahiro Sakurai expects generative artificial intelligence to drive a massive surge in video game releases, but he believes most of those projects will fail to make money. In an interview with Japanese outlet Denfaminicogamer, the veteran designer reflected on the explosion of releases on Steam, which grew from 275 titles in 2010 to more than 19,000 this year, predicting that AI-driven development will push those figures even higher. [1][2]

Sakurai warned that mass-produced AI games will largely imitate existing systems, making straightforward puzzle and organization concepts particularly easy targets for automated imitation. While he noted that the technology might eventually replicate complex older titles like Fumito Ueda's Ico or Shadow of the Colossus, Sakurai maintains that generative systems can only reference past works, leaving truly distinct artistic vision and human innovation beyond their reach. [2]

The remarks arrive amid rising industry friction over low-effort automated releases. Valve's Steam Next Fest recently featured more than double the demo lineup seen a year earlier, prompting some independent creators to withdraw planned public tests out of concern that automated tools would duplicate their concepts before launch. [2]

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2 outlets

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