Samsung targets Apple in global campaign mocking iPhone Duo screen flaws and late market arrival

Samsung has launched a coordinated social media advertising campaign targeting Apple's debut foldable device, the $1,999 iPhone Duo, to promote its own $1,900 Galaxy Z Fold 8. Across regional accounts in Canada, Australia, Malaysia, and Saudi Arabia, Samsung highlighted early hardware issues plaguing Apple's device, where several buyers reported identical display fractures along the center hinge. While Apple has begun replacing damaged units, Samsung's ads bluntly urged consumers to switch devices, asserting that folding displays are familiar territory after eight generations of hardware development. [1][2]

The international promotional push also emphasized physical design differences between the two passport-style foldables. In an Instagram video titled "Slice," Samsung rolls an apple past every generation of its folding lineup from 2019 to 2026 before promoting the Galaxy Z Fold 8 as thinner and lighter than Apple's device. Samsung credits those design metrics to its use of Flex Titanium display technology alongside higher-capacity silicon-carbon batteries, while contrasting its established One UI 9.0 multitasking software with iOS 27, where third-party apps are still adapting to the Duo's dual-screen form factor. [2]