Samsung sees European foldable sales climb following Apple's entry into the market

Samsung announced that combined European sales for its Galaxy Z Fold 8 and Z Fold 8 Ultra jumped 45 percent compared to the Galaxy Z Fold 7 over an equivalent nine-week post-launch stretch. The gains follow the August 7 release of Samsung's refreshed book-style lineup, which introduced both a passport-sized wide-screen model and a more traditional Ultra edition. [1][2]

The company also reported major spikes in consumer interest, with European search volume for the Z8 series surging 460 percent during the week of September 6 to 12 and up 260 percent across the entire month. Notably, Samsung omitted performance figures for its clamshell Galaxy Z Flip 8, which historically accounts for a smaller share of the company's foldable volume. [1][2]

While Samsung did not name its rival directly, the peak in search activity coincided with Apple's September 9 unveiling of the iPhone Duo. Analysts and industry watchers suggest that Apple's long-awaited debut in the folding device sector has driven mainstream curiosity toward book-style foldables, directly benefiting Samsung's established hardware. [1][2]