Roku halts smart home hardware sales to return its attention to streaming

Roku is officially winding down its smart home hardware business following its acquisition by Fox, which closed on Nov. 6. The company confirmed that it will cease making and selling connected devices such as smart plugs, light bulbs, video doorbells, security cameras, and home monitoring systems. A spokesperson stated that Roku will instead concentrate on its primary streaming platform, though it promised to provide ongoing support and services for existing smart home hardware owners. [1][2]

The wind-down is already well underway across retail channels. Roku's official website currently lists all but two smart home products as out of stock, leaving only the Roku Indoor Camera 360° and the Video Doorbell & Chime available. Third-party retailers including Amazon, Walmart, and Home Depot have largely removed listings, discounted remaining stock for clearance, or shifted entirely to selling refurbished models. [1][2]

The retreat ends an expansion that began in 2022 with white-labeled equipment before shifting to proprietary hardware in 2025. Rising hardware costs have pressured the division, with Roku's third-quarter hardware losses more than doubling year-over-year from $22.9 million to $48.6 million, largely driven by memory component prices. In recent financial filings, Roku emphasized that smart home devices fail to generate streaming hours or platform revenue, reinforcing the decision to focus on its own TVs and streaming players under Fox. [1][2]