Polestar reveals its Formula 2030 concept to preview future electric vehicle styling

Polestar has unveiled the Formula 2030, a low-slung, four-door electric concept car that previews styling cues for the next-generation Polestar 2 arriving in 2027 and the Polestar 7 in 2028. Measuring 4,680 mm long, 2,021 mm wide, and just 1,350 mm tall, the show car is the first built under design chief Philipp Römers. The automaker describes it as fitting into its own segment between the Polestar 2 and Polestar 7. [2][3]

The concept introduces new "Single Blade" rear lights bound for production models, rear-hinged doors without a B-pillar, and a deployable LiDAR system hidden under an aerodynamic shroud. Inside, Polestar is rebalancing its interface by adding eight programmable physical switches alongside a column-mounted 20-inch display, a 12.2-inch center screen, and built-in Google Gemini software. The cabin also physically shifts between Performance, Normal, and Autonomous drive modes. [2][3]

The dramatic styling exercise arrives amid broader commercial hurdles for the Geely-owned automaker. In the United States, buyers cannot purchase Polestars due to federal bans on Chinese-owned auto brands, and the company reported an $842 million loss in the first half of the year on negative gross margins. [2][3]