Reported by 2 outlets
The story so far
AI summary of the reporting below · Updated · How we work
NBCUniversal is overhauling its Peacock mobile app to center the experience on vertical video clips and conversational search tools. Currently in testing and rolling out in phases through early next year, the redesign aims to boost monthly engagement. Company chairman Matt Strauss told The Hollywood Reporter that the company hopes the strategy will help win another hour per user, per month. [1][2]
Under the hood, the update introduces an integrated Clips Feed alongside dedicated fandom hubs for major properties such as The Office and Bravo. The app will feature interactive elements, including mini-games on the Law & Order page and a dual-screen view displaying NBA player stats beneath live games. A dynamic video player will automatically toggle between vertical and horizontal orientations depending on device use, while conversational AI lets viewers search for programming by actor, franchise, or tone. [1][2]
The push reflects Peacock's broader shift from a standard streaming catalog into a daily entertainment platform. Alongside short-form clips intended to funnel viewers toward full episodes on larger screens, NBCUniversal is investing in bite-sized scripted microdramas and teasing a loyalty rewards program. The expansion follows Peacock's first-ever profitable quarters, marking two straight quarters in the black as the streamer moves to sustain subscriber retention. [1][2]
NBCUniversal has announced what it describes as the largest mobile update ever to the Peacock iPhone app, with a bigger emphasis on vertical video. The company reportedly expects this to increase average usage of the app by one hour per user per month …
via 9to5Mac
This is an attempt to "win another hour per user, per month."
via Engadget