Nothing brings its audio catalog to Target stores across the United States

Nothing announced on Nov. 12 that it is expanding its retail presence by rolling out headphones and wireless earbuds to select Target stores across the United States and on Target's website. Shipments began arriving on Nov. 12 and will continue through early December, landing just ahead of the holiday shopping season. [1][2]

The physical and online store selections include the brand's Headphone 1, Headphone a, Ear 3, and the $99 Ear 3a earbuds, which feature 12mm drivers and 45db active noise cancellation. In addition to its main lineup, Nothing is introducing its budget sub-brand audio gear to Target, featuring the CMF Buds Pro 2 along with the CMF Headphone Pro, which offers up to 100 hours of battery life with noise cancellation turned off. [1][2]

The brick-and-mortar retail rollout aims to give US shoppers an in-person look at the company's hardware design. CEO Carl Pei called the United States a key growth market, with Nothing stating that it experienced 110% year-on-year growth in North American audio shipments in 2025 as the region became its biggest market for audio and wearable devices. [1][2]