Meta is rolling out its artificial intelligence age estimation system globally to identify Instagram users who have lied about their birthdates. The automated tool aims to block children under 13 from the platform and automatically shift users between 13 and 17 into restricted Teen Accounts, extending protections to millions more adolescents worldwide following earlier rollouts in the United States, the European Union, and Brazil. [1][2]
The age assurance tools proactively analyze activity to flag suspected minors, reviewing visual cues in photos, interaction history, profiles followed, and received birthday greetings. Users placed into Teen Accounts receive age-appropriate content feeds, stricter limits on direct interactions, and default time management tools. In the United States, parents will receive an in-feed Instagram notification this month featuring an explanatory video and an article authored by ConnectSafely chief executive Larry Magid. [1][2]
The international rollout addresses ongoing challenges with teens circumventing platform guardrails, including an early incident where a 12-year-old bypassed detection using an eyebrow pencil to draw a fake moustache. Meta plans to bring the same age-assurance protections to Threads and Facebook. [1]