LG slashes C6 OLED television pricing to record lows in early promotional push

LG and major retailers have begun rolling out early discounts on the company's C6 OLED television lineup well ahead of Black Friday. The entry 55-inch model has dropped to an all-time low of $999.99 at Amazon, Best Buy, and directly through LG, representing a price cut of at least $300. Larger variants are also included in the promotion through November 1, with the 65-inch set marked down to $1,399.99 and the 77-inch version available for $1,999.99. [1][2]

The C6 brings several hardware updates over its C5 predecessor, including an upgraded Alpha 11 AI Gen3 processor, a brighter display panel, and a refresh rate bumped from 144Hz to 165Hz. Gamers retain access to four HDMI 2.1 ports alongside compatibility with Nvidia G-Sync and AMD FreeSync Premium. For general viewing, the display supports Dolby Vision and Dolby Atmos, alongside smart platform integrations like Apple AirPlay 2, Google Cast, and Matter connectivity. [1][2]

The price cuts come as television manufacturers push major promotions earlier into the autumn shopping season. Direct buyers from LG's web store also receive incentives, including a complimentary wall mount and an Xbox Wireless Controller, offering an aggressive alternative for shoppers looking to avoid late-November inventory scrambles. [1]