Reported by 2 outlets

Third-party accessory makers undercut Google with low-cost Pixel Watch and Fitbit straps

9to5Google

The story so far

AI summary of the reporting below · Updated · How we work

Google users are increasingly turning to budget imitation straps as quality dramatically improves for accessories tailored to devices like the Pixel Watch 5 and Fitbit Air. According to 9to5Google, multi-packs and individual third-party bands are now selling for modest sums, including a six-pack of silicone bands modeled after Google's standard Active design for just $10 and alternative Fitbit Air straps priced at $9. [2]

While Google manufactures its own straps from materials like fluoroelastomer or the Hydrogenated Nitrile Butadiene Rubber used on the Pixel Watch 5, third-party alternatives rely on standard silicone while still locking smoothly into Google's proprietary watch mechanisms. The accessory landscape for Fitbit Air has particularly benefited because Google made its mounting mechanism openly accessible, allowing unbranded manufacturers to replicate specialized looks, such as the Stephen Curry edition, without first-party price premiums. [2]

The steady appeal of third-party bands highlights ongoing enthusiasm for the Fitbit Air even as Google updates its lineup with newer hardware. Although Google recently introduced the Fitbit Edge as a successor to its Charge family, long-term wearable users continue returning to the lightweight Air form factor. [1][2]

Read the original reporting

2 outlets

Related coverage