Hisense pitches UR8 television as an affordable RGB Mini LED option for bright spaces

Hisense has positioned its UR8 television—also known as the UR8S—as a midrange alternative to pricey flagship displays. The 65-inch version launched at £2299 in the UK, $2000 in the US, and AU$2495 in Australia, with sizes spanning from 55 up to 100 inches. British pricing has since dropped to £1699, making it cheaper there than mainstream competitors like the £1899 LG C6, though the LG remains less expensive in the US at $1400. [1]

The 4K VA LCD set features 936 dimming zones, an advertised 3500 nits peak brightness, and support for formats including Dolby Vision, Dolby Vision 2, HDR10+, and HLG. The display also employs a matte coating that heavily dampens room reflections at the expense of slightly elevated black levels under ambient light, and comes paired with a long, solar-powered remote. [1]

While reviewers note the UR8 delivers upscale color accuracy and undercuts premium OLED sets on cost, its real-world performance faces steep pressure from rival displays. TCL's competing C8L sells for around £1600, $1700, and AU$2295, leaving the Hisense model to contend with fierce price and contrast competition across key global markets. [1][2]