Google begins sales of its Pixel Tag item finder

Google has officially released the Pixel Tag, an item finder first unveiled in August alongside the Pixel 11 lineup. The tracker is priced at $29 or $29.99 for a single unit, depending on the outlet, with four-packs sold for $99 or $99.99, while international pricing includes £29.99 and AU$49 individually. Made from stainless steel with an IP67 water and dust resistance rating, the device runs on a replaceable CR2032 coin battery that lasts over a year. [2][3][4][6]

The Pixel Tag pairs with devices running Android 9 or newer and connects through Google's Find Hub crowdsourced network of more than one billion Android devices. For close-range searches, it combines a built-in speaker with ultra-wideband technology and Bluetooth Channel Sounding to offer directional arrows and distance guidance. Double-pressing its physical button rings a missing handset, though unlike Apple's AirTag, it lacks NFC for tap-to-read contact information and does not include a built-in keyring hole. [2][3][4][6]

The accessory marks Google's first direct hardware rival to Apple's AirTag as well as Android options from Samsung and Motorola. While rival tags offer alternate battery life and water ratings, Google allows Pixel Tag owners to share tracking coordinates with up to 10 other users, airlines, or any Google account holder. [2][3][4][6]