Reported by 3 outlets

Google opens the door to targeting ads using personal email and photo data

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AI summary of the reporting below · Updated · How we work

Google quietly revised its privacy terms on October 16 to carve out a new exception regarding how it handles user content across its cloud services. While the company previously pledged never to use Drive, Gmail, or Google Photos files to personalize advertising, the updated language states that such data can now be leveraged if users choose to link those services to other Google products that support ad personalization. [2][3]

The change directly impacts people using Google's Personal Intelligence capabilities across Gemini, AI Mode, and Search tools. These artificial intelligence features pull personal information from connected apps to deliver tailored answers. By opting in to share Drive, Gmail, or Photos data with those eligible features, users effectively allow that content to be used for ad targeting. [2][3]

The data is not used for targeted ads by default, and customers retain the ability to disconnect individual apps or turn off personalized recommendations entirely. However, previously shared information might still linger in Search Services History after those connections are severed, according to Android Authority. [3]

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3 outlets

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