Reported by 2 outlets

Canva Debuts Craft Image Generator to Take on Major AI Rivals

A collage of images generated by Canva CraftThe Verge

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Canva announced the launch of Canva Craft, its first in-house artificial intelligence image generation model designed to challenge offerings from OpenAI, Google, and Microsoft. According to TechCrunch, the model is available to all users via the Dream Lab tab and through the Canva API. The tool produces images at up to 2K resolution across more than 30 aspect ratios. [1][2]

The system utilizes a two-stage architecture that Canva says plans a design's spatial relationships, scale, hierarchy, and text information before rendering pixels. The company noted that training relied on human-designed templates from Canva's library, enabling outputs to convert into layered templates via Canva Magic. Canva claims this workflow improves control and yields legible text, with upcoming budget versions called Craftfast and Craft-ultrafast in development. [1][2]

The release follows Canva's 2024 acquisition of Leonardo.ai, whose researchers contributed to Craft. Canva stated that building its own model grants better speed and quality control while reducing third-party API expenses. According to external analysts cited by TechCrunch, the product shift comes as Canva recently cut its 2026 growth forecast, seeing its valuation fall from $42 billion to $35 billion. [2]

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2 outlets
A collage of images generated by Canva CraftThe Verge
[1] The Verge

Canva’s first AI image model plans designs before generating them

Canva is diving even deeper into AI with the launch of an image generation model that competes directly with those from OpenAI, Microsoft, and Google. The model, called Canva Craft, uses a two-stage architecture that allows it to plan a design before generating an image, allowing for "greater precision, consistency and control," according to an…

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