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Apple updated its App Review Guidelines to explicitly ban applications that create nonconsensual intimate imagery using artificial intelligence tools. The revised policies also target deceptive bait-and-switch apps that disguise illicit features during testing, warning that violations can lead to immediate app removal and developer account termination. [1][2]
Under Section 1.2, Apple now requires developers whose platforms generate or host user content to implement safeguards against nonconsensual imagery and anonymous bullying. A newly added Section 2.5.19 strictly prohibits hidden, dormant, or obfuscated features designed to bypass App Review, while Section 5 strengthens bans on tools facilitating child exploitation or human trafficking, blocking them across both the App Store and alternative distribution. [2]
The policy revisions follow mounting regulatory and public scrutiny over AI abuse. Lawmakers, advocacy groups, and protesters previously pressed Apple after users leveraged xAI's Grok chatbot on X to generate nonconsensual sexualized deepfakes, prompting Apple to privately threaten Grok with removal from the store unless the issue was resolved. [1][2]
Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices. Here are the details.
via 9to5Mac
Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App…
via The Verge