Reported by 3 outlets
The Pokémon Company plans to open its first permanent retail store outside Asia in London
The story so far
AI summary of the reporting below · Updated · How we work
The Pokémon Company announced it will open a permanent retail store in London by 2029, marking its first permanent physical location outside Asia. The London venue is designed to be the first of several permanent stores the franchise plans to launch internationally, expanding beyond its current network of 20 Asian locations across Japan, Singapore, and Taipei. [1][2][3]
The brand describes the upcoming shop as a destination featuring exclusive merchandise and unique experiences for both longtime trainers and newcomers. While specific features for the London location remain under wraps, standard Pokémon Centers typically sell trading cards, plush toys, and apparel, often incorporating large statues and themed event spaces. The company has not yet detailed which countries will receive the subsequent stores. [1][2]
The decision follows strong demand from temporary UK pop-ups, including an early 2026 installation at London's Natural History Museum that drew massive crowds for exclusive goods. International enthusiasts have long called for permanent regional outlets, with fans on forums actively advocating for future branches in cities like New York, Berlin, and Sydney. [1][2][3]
Read the original reporting
3 outlets
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